To truly understand the need for online rental applications, you, as a landlord, will need to step into your tenant’s shoes.
Chances are that you were a tenant at some point in your life. Maybe you rented your first apartment. Maybe you rented until only very recently. At the very least, someone close to you has probably rented before.
By stepping into your tenant’s shoes you will have a better idea of what people are searching for when they are looking for an apartment.
Probably the biggest thing that tenants look for is an advertisement with a lot of pictures. Most people don’t drive around town looking for “for rent” or “for lease” signs. They go online and head to popular rental sites like Craigslist or search Google for rentals in their area. Because of this, establishing a solid online presence is vital. You want to be easily found online and you want to show off your properties by providing a lot of photos of your units.
As you probably remember, the application process for an apartment can be long and grueling for a tenant. Oftentimes, they look at several different properties offered by several different landlords and are bogged down by paperwork and choices. Add regular life into this – work, family, planning a move, and tenants will more often than not choose the rental property that has an easier application process, especially if it is a close tie between two.
Rather than have a prospective tenant shove your unit aside in favor of another similar unit from a different landlord that is easier to apply for, why not make your unit the one that is easiest to apply for?
Providing your online rental applications is the perfect way to do this. It will give your prospective tenant a chance to fill out the application in the comfort of their own home and could be the difference between filling a vacant property quickly and continuing the grueling process that is the tenant search.
Online rental applications are obviously not the answer to all of your needs as a landlord but using one could prove vital in renting out your unit – and renting it fast! Which is something that all landlords like, right?